LITERATURE REVIEW 6 - Online Journalism
Web journalists don’t need to be all clued up on technology to be successful, but they do need a basic understanding of how it all works. These are reasons why:
· Can help do your job quicker and more efficiently
· Interactive – offers immediate feedback
· Rise of mobile journalism
The Internet is what connects computers around the world. The Internet and the World Wide Web is not the same thing. A browser is what displays your web page e.g. Internet explorer.
HTML uses tags to format words and pictures. HTML is how you would correct formatting mistakes within an article. The most common problem is a dead hyperlink.
Convergence describes content, technology and strategies; it sees journalists come together to produce multimedia. With technology we can now produce text, video, audio and pictures that can be accessed via computers and mobile phones.
Journalists need to understand Search Engine Optimization in order to ensure their work is easily accessible. An easy way to do this is using keywords in headlines, URLs and page titles. Other than paying, other ways to increase SEO is by tagging, using links in articles, updating frequently and writing compelling content.
In addition to SEO there is also SMM (social media marketing) and SMO (social media optimization). SMO tactics include:
· Social networks to post links
· Distribute stories to social bookmarking sites
· Post comments with links
CMS is content managing system which manages the content of a website and allows collaboration with other members of the team. They can write, edit, upload and publish via a password.
Bradshaw, P. (2018). The online journalism handbook. London: Routledge, p.Chapter 3.